Luc de brabandere thinking in new boxes book

The authors discuss a fivestep process for bringing about transformation. Get the key points from this book in less than 10 minutes. This book is a mustread for people living and working in todays competitive environment. Thinking in new boxes is a fivestep guide that leverages the. To see what your friends thought of this book, please sign up. When bic, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. The concept of thinking in new boxes is useful for corporations that plan to form a strategic vision, undergo scenario planning, develop new product ideas, and more. Thinking in new boxes a revolutionary process for sustainable creativity from two strategic innovation experts from the boston consulting group bcg. It needs to start thinking in new boxes a revolutionary process for sustainable creativity from two strategic innovation experts from the boston consulting group bcg.

Its a book thats been enthusiastically read and enjoyed and underlined throughout. For years we have been told, think outside the box. Pick up the key ideas in the book with this quick summary. We try to understand the world from familiar models, reducing our potential for innovation. Download it once and read it on your kindle device, pc, phones or tablets. Use features like bookmarks, note taking and highlighting while reading thinking in new boxes. He specializes in creativity, scenario building, and strategic vision techniques applied to business. Iny, alan and a great selection of similar new, used and collectible books available now at great prices. The new boxes represent the idea of creating ways of thinking about oneself, ones organization and the world. Whenever a companys leaders gather to brainstorm innovations, someone will urge the group to think outside the box. He leads strategic seminars with boards, senior executives, and managers from a wide range of companies looking to develop new visions, new products and services, and longterm scenarios to prepare for the future. Sep 10, 20 thinking in new boxes a revolutionary process for sustainable creativity from two strategic innovation experts from the boston consulting group bcg. People cannot help using mental models, frameworks, and theoriesor boxesto organize their thinking.

Thinking in new boxes take away linkedin slideshare. Creativity and innovation are the main accelerators of change. Enter thinking in new boxes, a revolutionary road map for sustainable creativity, written by two strategic innovation experts from the boston consulting group. If we are unaware of our boxes, they can blind us to risks and. So, in their new book thinking in new boxes, the duo teach you five essential steps to spark the next big idea. Instead of talking in broad, vague concepts, it gets to practical matters right away. He has written and coauthored 12 books, including the forgotten half of change senior specialist for creativity and scenario planning at the boston consulting group in new york, alan iny has an mba from columbia business school. When people think in new boxes, they learn how to ask the right questions in order to open up the most promising doors to. Praise thinking in new boxes is a fivestep guide that leverages the authors deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. The reason why mental models, theories, ideas, patterns, systems, rules, assumptions and philosophies fail is because reality is too complex to be. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. Download for offline reading, highlight, bookmark or take notes while you read thinking in new boxes. If we are unaware of our boxes, they can blind us to risks and opportunities.